As a LinkedIn Expert speaking at many events, I am always asked, what are the most important things to do in LinkedIn to be found.
While much work is needed in branding and presentation of your information, here are the 7 most important things to do:
1) Create a Solid Profile as Your Personal and/or Company Brand
- Make sure to invest time and get all of your experience history detailed in your profile.
- Include any associations or volunteer work.
- Get real recommendations for all of the roles if possible.
- Include YouTube videos and PDF files to showcase your talents and business experience.
2) Include a Professional Picture of You, not a Company Logo
- Please no company logo’s, it is against LinkedIn’s rules and regulations and it looks terrible.
- Professional headshots of you and you alone.
- Do not use a group picture and crop out your face.
- No family shots or you at the beach on vacation, this is a business networking site…not your Facebook or Twitter account.
- And another great suggestion…no drivers license photos!
3) Minimum of 500 1st Level Connections
- 500 1st level connections should be your minimum.
- This number shows networking commitment and ability to connect.
- Depending on on your role, continue to connect with as many real people as you can.
- Remember the more you connect with, the better LinkedIn’s search engine works at finding the correct contacts for you.
4) Minimum of 15 REAL Recommendations…not endorsements
- Getting 15 recommendations could feel like a daunting task,but it is really easy.
- Offer a recommendation for those individuals you respect and they should return the favor.
- Recommendations should be for people that you respect…not the world.
- Use the endorsements/skills section for people you don’t know well.
- Continue to request more recommendations all the time, because if someone has given you a recommendation and they close their LinkedIn account, that recommendation is lost.
- Download a backup copy of your profile to retain those recommendations.
5) Join at least 7 Groups and contribute to discussions
- Groups are the hidden gem in LinkedIn.
- They increase your network quickly and you can learn and post great comments.
- You are limited to fifty (50) groups, but sub-groups do not count towards this limit.
6) Post or Respond to a minimum of 3 discussions per week.
- You are an expert on something.
- Posting in group discussions or publishing an article like this allows you to showcase your talents and knowledge.
- Activity is recognized by LinkedIn and they will treat you more favorably.
- The responses to discussions should be related to the previous content, not just a simple “I Agree” comment. Group managers will not like this type of activity.
7) Giving is First…Pay it Forward and Help Others!
- GIVE FIRST!
- GIVE SECOND!
- GIVE THIRD!
- You get the idea, don’t ask for help until you have supported or helped the other person.
Hopefully this will assist you in becoming a better networker on LinkedIn and other social media platforms.
Dedicated to your success!
Helping people and organizations excel in their business ventures!